[Event] 10.5 Community Workshop - The Art of Coffee Tasting
Event Description:
Learn how to truly understand the taste of coffee like a pro in our fun & interactive workshop. Led by the founders of Virtuoso Coffee, experts trained around the world, you’ll walk away knowing:
- How to identify taste notes & aromas in coffee
- How pros evaluate coffee beans with their senses
- How to tell good vs bad
- A background of coffee origins and the many processing methods
- A chance to connect & make friends with other coffee enthusiasts
- A new appreciation for experiencing & enjoying coffee
This is the art of coffee tasting, shared in an easy to understand and engaging environment amongst like-minded friends.
Event Details:
Date: Saturday, October 5
Time: 10:00AM - 12:00PM
Location: Harajuku | 4-chōme-29-9 Jingūmae, Shibuya City, Tokyo 150-0001
2F ONDEN | GOOGLE MAPS
2mins from Meiji-Jingumae Harajuku Station
5mins from Omotesando Station
**Pricing Includes 1 Serving of Specialty Coffee (Pour-over & Espresso based). There will be other snacks & drinks available.
**We ask attendees to avoid wearing strong perfume or cologne on the day. You will be using your senses of smell and taste.
In the event that your plans change, please contact us by email virtuosocoffeeworks@gmail.com. But as space is limited and we work hard to prepare the space and course materials, please refer to our cancellation terms:
6-20 days before event: 100% Refund
3-5 days before event: 50% Refund
0-2 days before event: 0% Refund
Southeast Asia Green Coffee Competition
You might have come across some mentions of the Southeast Asia Green Coffee Competition on social media, but do you know why these competitions are so significant? They provide market linkages for coffee growers, giving them greater exposure to global markets. This competition, in particular, promotes Southeast Asia as a producer of high-quality Arabica and Robusta coffees while fostering collaboration and development across the region.

The Southeast Asia Green Coffee Competition showcases up to 10 Arabica and 10 Robusta coffees from each producing country, representing their best offerings. This year, coffees from Thailand, Laos, and Vietnam were selected through national competitions, while samples from the Philippines and Indonesia were submitted by local partners.
Sam Choi
Korean born, raised in India, educated in the US, Sam Choi is a very well known educator and coffee professional working globally, especially in the Southeast Asia region, with both Arabica and Fine Robusta. He is a CQI Instructor for Arabica and Robusta, as well as an SCA Authorized Trainer for Green Coffee, Sensory, Roasting, Brewing, and Barista Skills.
Sam Choi is a World Certified Judge for World Coffee Roasting Championship and World Brewers Cup. Sam Choi is the Co-Founder of Quest Coffee, HQJ Coffee School, and Mai Ngon Coffee Roasters. He is also the director of coffee for Seven Seas Roasting Co., CA, USA.

Bella Pham - World Barista Championship 2024 Semi-Finalist
We’re thrilled to welcome Bella Pham, Vietnam’s Barista Champion 2022 and Brew Champion 2020, as our guest barista at the SEA Green Bean Experience Workshop in Tokyo! Known for her artistry and dedication to coffee craft, Bella is celebrated internationally as a World Barista Championship 2024 Semi-Finalist. Her expertise in Vietnamese coffee techniques and her deep passion for Southeast Asian coffee culture make her an inspiring figure in the industry.
Join us for a unique opportunity to watch Bella in action as she crafts exceptional coffee, sharing her skills, insights, and love for SEA coffee with Tokyo’s coffee community. Don’t miss the chance to experience the magic she brings to every cup!
